Work

Commerce · In development

Emel Joyce

A jewellery storefront and connected studio platform for catalogue, commissions, clients, and follow-ups.

  • Storefront
  • Catalogue CMS
  • Commission workflows
  • Studio operations
  • Backend services
Emel Joyce

Problem

Bespoke jewellery requires a customer-facing collection experience and an operational process for commissions and client relationships.

What we built

An editorial storefront with collections, product pages, journal content, and commission enquiry journeys. The companion backend uses Directus and PostgreSQL for catalogue and content, with a studio interface for clients, enquiries, commissions, orders, and follow-ups. An outbox worker provides the dispatch foundation. This connected platform remains in development.

The deliverable

A storefront preview and companion studio-management application.

View the public preview