We Build DigitalInfrastructure.
Not an agency. Not a freelancer network. We're a digital infrastructure firm that builds the systems that make businesses grow, the security that protects them, and the AI that makes them smarter.
Our Story
JA Nice was founded with a clear vision: to build a group of companies that covers the full digital infrastructure stack. We saw too many businesses juggling multiple suppliers - one for web development, another for security, a third for AI automation - with no one taking ownership of the whole picture.
We decided to change that. Today, we operate across four pillars: Digital (web and marketing), Security (cybersecurity and compliance), AI (automation and intelligence), and Infrastructure (cloud and DevOps). All under one roof.
Our approach is simple: understand your business goals, map the digital gaps, and build the infrastructure required to get you there. No cookie-cutter solutions. No sales pitches. Just clear, scoped proposals that align with your budget and timeline.
Four Pillars. One Partner.
Every pillar operates as part of the same group - giving you a single point of contact for your entire digital infrastructure.
JA Nice Digital
Web development, digital marketing, and brand strategy for businesses ready to scale.
JA Nice Security
Cybersecurity audits, penetration testing, and compliance frameworks for enterprise protection.
JA Nice AI
AI automation, custom LLM integrations, and intelligent workflow systems.
JA Nice Infrastructure
Cloud architecture, DevOps, and scalable infrastructure for growing businesses.
Meet the Team
A small, senior team. No juniors learning on your dime.
Joshua Roode
Co-Founder, CEO
Digital strategist who collaborates with businesses to develop marketing strategies that provide a clear path to success. He has a unique insight into human behavior, which adds immense value to his marketing plans.
Janice Roode
Co-Founder, Partner
The creative force behind our social media planning. With an advanced diploma in Interior Design, she brings a unique perspective to digital marketing, ensuring content is both engaging and aesthetically pleasing.
Deon Bing
Head of Client Relationships
Brings years of media experience and heads up client liaison and corporate accounts. He has been an MC at events for over 20 years and has a passion for producing video content.
Kim de Ridder
Designer
Dynamic and visionary designer with over a decade of experience transforming ideas into visually compelling narratives. Her portfolio encompasses sophisticated brand identities to engaging digital interfaces.
Connor Dean
Web Development
Robust background in digital marketing with expertise spanning SEO, social media management, and content creation. His data-driven marketing campaigns consistently deliver exceptional results.
Heinrich Knoetze
Photography and Aesthetics
Visionary in photography and aesthetics, characterized by a unique blend of technical prowess and artistic sensibility. His work creates visual stories that resonate with viewers.
Matthew De Wet
Head of Legal
Completed his BCOM LLB at UCT in 2008, after which he worked at Mazars. He brings legal expertise and strategic oversight to ensure all operations meet regulatory standards.
Morné Erasmus
Junior Full Stack Developer
Completed his BCAD in 2025, bringing fresh perspectives and modern development practices to the team.
What We Stand For
Infrastructure First
We build systems that scale with your business, not just websites that look pretty.
Transparent Pricing
No hidden fees, no scope creep. Every proposal is scoped to your budget and goals.
Long-Term Partnership
We do not do once-off projects. We build relationships that compound over time.
Ready to Build YourDigital Infrastructure?
Let's talk about where your business is and where it needs to go. We'll map the infrastructure required to get there.