Technical Case Study

Alloy Heating and Cooling

Complete Digital Ecosystem for HVAC Excellence - Alloy Heating and Cooling needed a modern, high-performance website that could handle complex HVAC service offerings while integrating seamlessly with their business operations and providing comprehensive digital marketing support.

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Project Overview

We delivered a cutting-edge headless WordPress solution with Next.js frontend, complete CRM integration, automated workflows, and a comprehensive digital marketing strategy to establish Alloy as the premier HVAC service provider in Colorado.

Key Achievements

  • Lightning-fast Next.js website with perfect SEO scores
  • Seamless CRM integration for automated lead management
  • Custom reporting dashboard for real-time business insights
  • Comprehensive social media strategy and management
  • Optimized Google My Business presence
  • Strategic SEO blog content driving organic traffic
  • Improved online visibility and customer acquisition

Project Details

Client
HVAC Services Company
Location
Greenwood Village, Colorado
Timeline
4 months
Services
Headless WordPress DevelopmentNext.js SEO OptimizationCRM IntegrationSocial Media ManagementGoogle My BusinessSEO Blog StrategyCustom Reporting Dashboard

Technical Excellence

Cutting-edge technology stack delivering superior performance and functionality.

Headless WordPress Architecture

Decoupled CMS for maximum flexibility and performance

  • Enhanced security
  • Better performance
  • Scalable content management

Next.js Frontend Optimization

Lightning-fast React framework with perfect SEO scores

  • Server-side rendering
  • Automatic code splitting
  • Image optimization

CRM Integration

Seamless customer relationship management automation

  • Automated lead capture
  • Customer tracking
  • Workflow automation

Custom Analytics Dashboard

Real-time business intelligence and performance tracking

  • Live metrics
  • Custom reporting
  • Data visualization

Project Showcase

Explore the comprehensive digital ecosystem we built for Alloy Heating and Cooling.

1

Homepage Excellence

Design

Professional homepage showcasing HVAC expertise with clear value propositions and service offerings

2

Services Architecture

Content

Comprehensive service pages with detailed HVAC solutions and smart controls integration

3

CRM Integration

Functionality

Seamless lead capture and customer management system with automated workflows

4

Reporting Dashboard

Analytics

Custom-built analytics dashboard providing real-time business insights and performance metrics

5

Mobile Performance

Responsive

Fully responsive design optimized for mobile users and local search

6

SEO Blog Strategy

SEO

Strategic content marketing with HVAC expertise articles driving organic traffic

7

Social Media Management

Marketing

Cohesive social media presence showcasing projects and building community trust

8

Google My Business

Local SEO

Optimized local presence with enhanced visibility for Colorado HVAC searches

Development Process

A comprehensive approach to building a complete digital ecosystem for HVAC excellence.

01

Technical Architecture & Strategy

Designed a headless WordPress architecture with Next.js frontend for optimal performance, SEO, and scalability.

Deliverables

  • Technical architecture plan
  • Headless WordPress setup
  • Next.js optimization strategy
  • Performance benchmarks
02

Website Development & SEO

Built a lightning-fast, SEO-optimized website showcasing HVAC expertise and services with perfect technical scores.

Deliverables

  • Responsive website design
  • SEO optimization
  • Performance optimization
  • Content management system
03

CRM Integration & Automation

Implemented comprehensive CRM integration with automated lead capture, customer management, and workflow automation.

Deliverables

  • CRM system integration
  • Lead capture forms
  • Automated workflows
  • Customer management tools
04

Digital Marketing Strategy

Developed and executed comprehensive digital marketing including social media management and Google My Business optimization.

Deliverables

  • Social media strategy
  • Content calendar
  • Google My Business optimization
  • Local SEO implementation
05

Content & SEO Blog Strategy

Created strategic content marketing plan with HVAC expertise articles to drive organic traffic and establish authority.

Deliverables

  • Content strategy
  • SEO blog articles
  • Keyword research
  • Content calendar
06

Custom Reporting Dashboard

Built a comprehensive analytics dashboard providing real-time insights into website performance, leads, and business metrics.

Deliverables

  • Custom dashboard design
  • Real-time analytics
  • Performance metrics
  • Business intelligence tools

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